Become a smarter performance nutritionist in just 10 minutes per week.
Newsletter
Feb 2, 2026
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5 min read
Products shaped by the people who actually use them.
Jan 26, 2026
Place it on your tongue and let it dissolve.
Jan 19, 2026
Esteban Ocon’s travel strategy.
Jan 12, 2026
It sold out in 2 hours.
Jan 5, 2026
4 min read
Eagle-eyed readers may have spotted it already.
Dec 29, 2025
2 min read
Thanks for reading, and for being here.
Dec 22, 2025
Why training camps are the most important testing window of the season.
Insider+
Dec 19, 2025
3 min read
Why CurraNZ® has become embedded in elite sport.
Dec 17, 2025
KA-EX is a Swiss-developed recovery supplement.
The applications we haven't imagined yet are the interesting part.
One unnamed professional cycling team has purchased 24 testing kits.
1 min read
Ted Munson Appointed Head of Nutrition at Spurs
Performance nutritionists should prepare for questions about broccoli sprouts.
Alma interprets natural language descriptions of meals.
Developed in collaboration with Dr. Sam Impey.
AG1's calculated play for athletes and what this means for the industry.
We're here to show you when a product gains traction.
Dec 15, 2025
6 min read
Planning, Checking, Tracking: Three Different Behaviours
Dec 8, 2025
Fan engagement used to be the social media team's job. Now backroom staff are part of it.
Dec 1, 2025
A closer look at Portsmouth’s pre-kickoff product stack and the EXALT playbook for building with practitioners — not at them.
Nov 24, 2025
New ideas shaping high-performance nutrition.
Nov 17, 2025
Familiar branding lowers psychological resistance.
Nov 10, 2025
Amazon-backed nutrition start-up enters athlete market.
Nov 3, 2025
AG1's calculated play for professional athletes.
Oct 27, 2025
Puresport enters the carbohydrate market—and raises the bar for everyone
