Become a smarter performance nutritionist in just 10 minutes per week.
Insider+
Dec 19, 2025
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3 min read
Why CurraNZ® has become embedded in elite sport.
Dec 17, 2025
4 min read
KA-EX is a Swiss-developed recovery supplement.
The applications we haven't imagined yet are the interesting part.
One unnamed professional cycling team has purchased 24 testing kits.
1 min read
Ted Munson Appointed Head of Nutrition at Spurs
Performance nutritionists should prepare for questions about broccoli sprouts.
2 min read
Alma interprets natural language descriptions of meals.
Developed in collaboration with Dr. Sam Impey.
AG1's calculated play for athletes and what this means for the industry.
We're here to show you when a product gains traction.
Newsletter
Dec 15, 2025
6 min read
Planning, Checking, Tracking: Three Different Behaviours
Dec 8, 2025
5 min read
Fan engagement used to be the social media team's job. Now backroom staff are part of it.
Dec 1, 2025
A closer look at Portsmouth’s pre-kickoff product stack and the EXALT playbook for building with practitioners — not at them.
Nov 24, 2025
New ideas shaping high-performance nutrition.
Nov 17, 2025
Familiar branding lowers psychological resistance.
Nov 10, 2025
Amazon-backed nutrition start-up enters athlete market.
Nov 3, 2025
AG1's calculated play for professional athletes.
Oct 27, 2025
Puresport enters the carbohydrate market—and raises the bar for everyone
Oct 23, 2025
What Puresport’s teased energy gel signals — dual-fuel science, gut comfort, and a clean-label arms race.
Oct 22, 2025
Explore how the performance nutrition industry revolutionises growth with the flywheel model.
Oct 20, 2025
Should your athletes trust ChatGPT for nutrition advice?
Oct 13, 2025
7 min read
Same intake, different outcomes.
Oct 6, 2025
8 min read
We're closer to true personalisation than ever before. But there's a piece of the puzzle still missing.
Sep 29, 2025
Why your menu orders keep going wrong.
Sep 22, 2025
Dr. Oliver Witard doesn't just study protein—he shapes where the field is heading.
