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Practitioner-Shaped

Feb 2, 2026

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5 min read

Practitioner-Shaped

Products shaped by the people who actually use them.

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Newsletter

Caffeine Melt

Jan 26, 2026

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5 min read

Caffeine Melt

Place it on your tongue and let it dissolve.

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Newsletter

Jet Lag

Jan 19, 2026

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5 min read

Jet Lag

Esteban Ocon’s travel strategy.

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Newsletter

Bicarb Bar

Jan 12, 2026

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5 min read

Bicarb Bar

It sold out in 2 hours.

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Newsletter

New Caffeine Format

Jan 5, 2026

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4 min read

New Caffeine Format

Eagle-eyed readers may have spotted it already.

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Newsletter

Holiday Special

Dec 29, 2025

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2 min read

Holiday Special

Thanks for reading, and for being here.

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Newsletter

Sunny Days

Dec 22, 2025

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5 min read

Sunny Days

Why training camps are the most important testing window of the season.

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Newsletter

Behaviour First

Dec 15, 2025

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6 min read

Behaviour First

Planning, Checking, Tracking: Three Different Behaviours

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Newsletter

Fan Engagement

Dec 8, 2025

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5 min read

Fan Engagement

Fan engagement used to be the social media team's job. Now backroom staff are part of it.

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Newsletter

Practitioner Power

Dec 1, 2025

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5 min read

Practitioner Power

A closer look at Portsmouth’s pre-kickoff product stack and the EXALT playbook for building with practitioners — not at them.

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Newsletter

Genetic Testing

Nov 24, 2025

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6 min read

Genetic Testing

New ideas shaping high-performance nutrition.

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Vimto Electrolytes

Nov 17, 2025

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6 min read

Vimto Electrolytes

Familiar branding lowers psychological resistance.

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Newsletter

Amazon-Backed

Nov 10, 2025

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6 min read

Amazon-Backed

Amazon-backed nutrition start-up enters athlete market.

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Alfie Gordon
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Newsletter

2026 Trends

Nov 3, 2025

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5 min read

2026 Trends

AG1's calculated play for professional athletes.

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Newsletter

Gel Wars

Oct 27, 2025

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6 min read

Gel Wars

Puresport enters the carbohydrate market—and raises the bar for everyone

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Newsletter

AI Nutrition

Oct 20, 2025

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4 min read

AI Nutrition

Should your athletes trust ChatGPT for nutrition advice?

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Newsletter

Wasting Carbs

Oct 13, 2025

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7 min read

Wasting Carbs

Same intake, different outcomes.

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Newsletter

The Cocker Spaniel Effect

Oct 6, 2025

•

8 min read

The Cocker Spaniel Effect

We're closer to true personalisation than ever before. But there's a piece of the puzzle still missing.

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Newsletter

Chef Secret

Sep 29, 2025

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6 min read

Chef Secret

Why your menu orders keep going wrong.

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Newsletter

The Next Big Protein Trends

Sep 22, 2025

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6 min read

The Next Big Protein Trends

Dr. Oliver Witard doesn't just study protein—he shapes where the field is heading.

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Newsletter

CBD Mistake

Sep 15, 2025

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6 min read

CBD Mistake

Dr. Scott Gillham's latest research reveals a critical gap in CBD supplement safety for athletes.

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Newsletter

The Volunteer Advantage

Sep 8, 2025

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5 min read

The Volunteer Advantage

Dr. Louise Sutton, Head of Sports Nutrition at Leeds Beckett University, has 25 years of experience in sports nutrition.

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Newsletter

GPS Nutrition

Sep 1, 2025

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6 min read

GPS Nutrition

Recovery and fuelling protocols are still delivered in one-size-fits-all templates.

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Newsletter

Broccoli Juice

Aug 25, 2025

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6 min read

Broccoli Juice

Performance nutritionists should prepare for questions about broccoli sprout supplementation.

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Chocolate Biscuit Scandal

Aug 18, 2025

•

7 min read

Chocolate Biscuit Scandal

How chocolate biscuits made one nutritionist rugby's most wanted...

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