Independent reporting on performance nutrition across elite sport and industry. Insider+ members receive early access, deeper context, and the full archive.
Industry Signals:
Why CurraNZ® has become embedded in elite sport.
KA-EX is a Swiss-developed recovery supplement.
Hexis pioneers personalised sports nutrition through elite partnerships.
The applications we haven't imagined yet are the interesting part.
One unnamed professional cycling team has purchased 24 testing kits.
Ted Munson Appointed Head of Nutrition at Spurs
Performance nutritionists should prepare for questions about broccoli sprouts.
Alma interprets natural language descriptions of meals.
Developed in collaboration with Dr. Sam Impey.
AG1's calculated play for athletes and what this means for the industry.
Operator Guides:
Here is a list of over 100+ tools you can use in your performance nutrition business.
Simple high-ticket consultancy funnel.
5 Levels of Digital Products to Scale Your Sport & Nutrition Expertise
Find the best sales strategy for your fitness or nutrition product by understanding when to use personal calls and when to rely on automated emails.
Discover the exact strategies James Smith uses to turn visitors into paying customers—don’t let your sales slip through the cracks.
Explore how the performance nutrition industry revolutionises growth with the flywheel model.