Convert Athletes into Clients with a 10 Day Email Sequence That Works While You Sleep
Imagine having a plug-and-play system that builds trust, overcomes objections, and positions you as the go-to expert for athletes—all in just 10 days.
This 10-day email template sequence is designed to help performance nutritionists like you:
Tell compelling athlete stories that make prospects see themselves in your clients’ wins.
Address internal and external objections—help athletes move past doubts and criticism.
Showcase your unique approach to nutrition, training, and peak performance.
Guide athletes seamlessly from “curious” to “committed” with strategic, proven techniques.
Every email in this sequence is crafted to meet athletes where they are, speak to their deepest frustrations, and show them how you can help them crush their goals. From backstory to breakthrough, you’ll build a relationship that doesn’t just sell—it solves.
Ready to convert more athletes into clients without feeling pushy or salesy? This 10-day sequence will show you how.
Table of Contents
Let’s start with day 1!
Day 1: The Backstory Email Template
Goal of Day 1: Hook readers with a relatable athlete story, highlight their pain points, and create curiosity for the solution you'll reveal in the next email.
Hey [Name],
[Open with a single athlete case study. Use first name only. Mention their sport. Keep to 2 sentences max]
[Describe their potential in short, punchy sentences. Create contrast with "But" statement. Use 3-4 word sentences for impact]
[List 4 specific pain points that your ideal client will relate to. Start each with action words. Include:
A training frustration
A nutrition mistake
A performance issue
An emotional pain point]
[Add one-line pattern interrupt question. Use "Sound familiar?"]
[Transition sentence introducing the common mistake. Use "Here's the thing:" for conversational tone]
[Describe typical athlete behavior in three short sentences. Use parallel structure: "They [verb]..."]
[State negative consequences in three parts. Use one-word sentences for impact: "The result? [Problem 1]. [Problem 2]. [Problem 3]."]
[Create curiosity gap with "But there's something most coaches won't tell you about [desired outcome]:"]
[State core truth that challenges their current belief. Connect training to nutrition]
[Preview tomorrow's content by referencing back to case study athlete. Include specific achievement]
Until then, [Your name]
[P.S. line speaking to effort-results gap. Create curiosity about tomorrow's email]
Here’s an example of that email for a Hyrox athlete:
Access the full article with AI Pro
AI is changing how top coaches work. Don’t get left behind.
Join now
