Convert Athletes into Clients with a 10 Day Email Sequence That Works While You Sleep
Imagine having a plug-and-play system that builds trust, overcomes objections, and positions you as the go-to expert for athletes—all in just 10 days.
This 10-day email template sequence is designed to help performance nutritionists like you:
Tell compelling athlete stories that make prospects see themselves in your clients’ wins.
Address internal and external objections—help athletes move past doubts and criticism.
Showcase your unique approach to nutrition, training, and peak performance.
Guide athletes seamlessly from “curious” to “committed” with strategic, proven techniques.
Every email in this sequence is crafted to meet athletes where they are, speak to their deepest frustrations, and show them how you can help them crush their goals. From backstory to breakthrough, you’ll build a relationship that doesn’t just sell—it solves.
Ready to convert more athletes into clients without feeling pushy or salesy? This 10-day sequence will show you how.
Table of Contents
Let’s start with day 1!
Day 1: The Backstory Email Template
Goal of Day 1: Hook readers with a relatable athlete story, highlight their pain points, and create curiosity for the solution you'll reveal in the next email.
Hey [Name],
[Open with a single athlete case study. Use first name only. Mention their sport. Keep to 2 sentences max]
[Describe their potential in short, punchy sentences. Create contrast with "But" statement. Use 3-4 word sentences for impact]
[List 4 specific pain points that your ideal client will relate to. Start each with action words. Include:
A training frustration
A nutrition mistake
A performance issue
An emotional pain point]
[Add one-line pattern interrupt question. Use "Sound familiar?"]
[Transition sentence introducing the common mistake. Use "Here's the thing:" for conversational tone]
[Describe typical athlete behavior in three short sentences. Use parallel structure: "They [verb]..."]
[State negative consequences in three parts. Use one-word sentences for impact: "The result? [Problem 1]. [Problem 2]. [Problem 3]."]
[Create curiosity gap with "But there's something most coaches won't tell you about [desired outcome]:"]
[State core truth that challenges their current belief. Connect training to nutrition]
[Preview tomorrow's content by referencing back to case study athlete. Include specific achievement]
Until then, [Your name]
[P.S. line speaking to effort-results gap. Create curiosity about tomorrow's email]


Day 2: The Unique Mechanism Email Template
Goal of Day 2: Introduce your unique nutrition approach, challenge common misconceptions, and show how it solves the specific problems athletes face during high-intensity events like HYROX.
Hey [Name],
[Reference yesterday's athlete story in one sentence. Use "Remember James?"]
[State their key transformation in two short sentences. Include specific metric or achievement]
Today, I want to show you exactly how we did it.
[Identify the common approach most athletes take. Use "Most athletes try..." Start with what they already know]
But here's what most people miss:
[State your unique mechanism/insight in one clear sentence. This should challenge conventional wisdom]
Let me break this down:
[List 3 specific examples of how traditional approach fails. Each should be 1-2 sentences that connect to athlete pain points:
Training impact
Recovery issue
Performance problem]
This is why [explain core problem with traditional approach in one sentence]
Instead, here's what actually works:
[Introduce your solution framework in three short steps. Don't reveal details yet, just framework:
First step (mindset shift)
Second step (behavior change)
Third step (result)]
I'll show you exactly how this works tomorrow.
Until then, [Your name]
P.S. [Tease a specific result another athlete achieved using this approach. Create urgency]


Day 3: Internal Objections Email Template
Goal of Day 3: Address athletes' internal objections, ease their fears about trying something new, and show how others overcame similar doubts to achieve better performance outcomes.
Hey [Name],
[Open by acknowledging common doubt/fear about new approaches. Make it personal: "I get it..."]
[Share brief personal story about having same doubts. Use "I used to think..." format]
Let me address the thoughts you might be having right now:
[List 3-4 internal objections your athletes typically have. Format as internal dialogue:
"But won't this be too complicated?"
Common excuse about time
Fear about different approach
Worry about team reaction]
I hear these concerns from athletes all the time.
[Share quick story about another athlete who had same objection. Two sentences max]
Here's what they discovered:
[List 3 surprising benefits that address main objections. Each should be one sentence:
Simplicity benefit
Time-saving reality
Performance advantage]
The truth is, [state core mindset shift that overcomes main objection]
In fact, [share unexpected positive outcome that came from changing approach]
Tomorrow, I'll show you how other athletes are handling the biggest external pressure you'll face...
Until then, [Your name]
P.S. [Reference specific objection again and tease how tomorrow's email solves it]


Day 4: External Objections Email Template
Goal of Day 4: Tackle external objections from critics, teammates, or coaches, and provide evidence-based counterpoints to reinforce the value of your unique nutrition approach.
To continue reading consider donating to support our writers.
Hey [Name],
[Open with common criticism athletes hear. Use quote format: "You don't need that..."]
[Share how often you hear this from: coaches, teammates, online experts]
Let's address these head-on:
[List 3-4 common external criticisms. Format as real quotes you've heard:
Traditional coach objection
Teammate skepticism
Social media "expert" claim
Old school mentality]
Here's what's really happening:
[Break down why these critics say this. Two sentences explaining their perspective]
But here's the reality:
[List 3 evidence-based counterpoints. Each should include:
Specific example
Real result
Why critics are wrong]
Let me show you what I mean:
[Share quick story about athlete who faced criticism but succeeded. Include:
Initial situation
Who criticized them
What they did anyway
Their result]
The truth is, [state empowering truth that contradicts critics]
Tomorrow, I'll show you how to handle the emotional side of all this...
Until then, [Your name]
P.S. [Reference specific critic type and tease how tomorrow solves this challenge]


Day 5: Emotional Objection Handling Email Template
Goal of Day 5: Address deeper emotional barriers athletes face, like fear of failure or standing out, and inspire them with stories of transformation and unexpected emotional benefits.
Hey [Name],
[Open with understanding statement about deeper fears. Use "Let's be honest..." format]
[Acknowledge the real emotional cost of change. Make it personal and relatable]
I've seen athletes struggle with:
[List 3-4 deep emotional fears. Format as internal thoughts:
Fear of standing out/being different
Team culture pressure
Identity-based worry
Fear of failure with new approach]
The hardest part? [State biggest emotional challenge athletes face]
Let me share something personal:
[Brief story about athlete who overcame emotional barrier. Include:
Their specific fear
What was at stake
The turning point
Emotional victory]
This taught me something crucial:
[Share key insight about mindset shift. Connect emotion to performance]
Here's what happens when you push through:
[List 3 unexpected emotional benefits. Each should show transformation:
Confidence gain
Team respect earned
Personal growth]
The real breakthrough comes when [describe key emotional transformation moment]
Tomorrow, I'll show you the logical side of all this that makes the decision simple...
Until then, [Your name]
P.S. [Reference emotional freedom and tease logical framework coming tomorrow]


Day 6: Logic Objection Handling Email Template
Goal of Day 6: Shift from emotional to logical objections by breaking down the inefficiencies of current approaches, showcasing time-saving strategies, and highlighting the clear benefits of your method.
Hey [Name],
[Open with transition from emotions to logic. One sentence acknowledging previous day's discussion]
Let me break this down into simple math:
[Present one clear equation showing current time/effort waste. Use specific numbers]
Here's what most athletes are doing:
[Share one real example of inefficient approach. Include specific time and effort wasted]
[State surprising cost of this approach in one clear sentence]
But there's a smarter way:
[Present one clear example of efficient approach. Include specific time saved]
Let me show you what this means:
[Share brief story of athlete who made the switch. Include before/after numbers]
The reality becomes clear when you see:
[State key insight about efficiency in one sentence]
Think about this for a moment:
[Present simple choice between two paths using specific numbers]
[Share unexpected insight about long-term impact]
Tomorrow, I'll address the biggest fear holding athletes back...
Until then, [Your name]
P.S. [Reference specific calculation and tease fear handling coming tomorrow]


Day 7: Fear Handling Email Template
Goal of Day 7: Confront athletes' biggest fears, reframe them as opportunities for growth, and inspire confidence with relatable stories of overcoming similar challenges.
Hey [Name],
[Open with direct acknowledgment of biggest fear. Use exact words athletes say to you]
[Share personal story of hearing this fear from recent athlete - one sentence]
Let me share something that might surprise you:
[Present unexpected insight about how top athletes view this fear. One clear sentence]
Most athletes get this completely wrong:
[State common misunderstanding about fear in one sentence]
Here's what actually happens:
[Share brief story of athlete who faced and overcame this specific fear. Include the fear, the moment of decision, and the outcome]
The reality nobody talks about:
[Present reframe of how fear signals opportunity. One powerful sentence]
Think about it this way:
[Use specific sports analogy that shifts perspective on fear]
What I've noticed working with athletes:
[State key insight about relationship between fear and performance]
[Share unexpected positive outcome that comes from facing this fear]
Tomorrow, I'll show you exactly how to think about the investment in yourself...
Until then, [Your name]
P.S. [Reference specific fear from email and tease tomorrow's framework]


Day 8: Time vs Money Email Template
Goal of Day 8: Address cost and time objections by demonstrating the ROI of proper nutrition strategies, using clear comparisons and relatable success stories to shift perspectives on investment.
Hey [Name],
[Open with common objection about cost/investment. Use actual quote from athlete]
[Share quick validation of this concern - one sentence showing you understand]
Let me share something interesting:
[Present one clear example of what top athletes actually invest. Use specific numbers and time frames]
Most athletes look at this wrong:
[State common misconception about investment in one clear sentence]
Here's the reality:
[Share brief story of athlete transformation that shows ROI. Include cost, timeframe, and specific result]
Let me break down the real numbers:
[Present simple cost analysis: time wasted vs time invested. Two sentences max]
[Show opportunity cost in one clear sentence with specific number]
[Share unexpected insight about long-term impact]
Think about it this way:
[Present simple decision framework using sports analogy]
The choice becomes clear when you realize:
[State key insight about investment that shifts perspective]
Tomorrow, I'll show you something about this that nobody talks about...
Until then, [Your name]
P.S. [Reference specific number from email and tease hidden benefit coming tomorrow]


Goal of Day 9: Reveal a hidden benefit of your approach that athletes often overlook, deepening their understanding of its value and sparking excitement for the final implementation.
Hey [Name],
[Open with reference to journey so far. One sentence looking back]
Today, I want to share something nobody talks about:
[Present unexpected insight about mastering nutrition. One sentence that challenges assumptions]
Most athletes focus on the obvious benefits:
[State common expectations in one clear sentence]
But here's what they miss:
[Share brief story of athlete who discovered hidden benefit. Include specific moment of revelation]
The real power comes from:
[Present key insight about control/mastery that changes perspective]
Let me show you what I mean:
[Share one clear example of hidden benefit in action. Include specific detail that surprises]
[State unexpected ripple effect this had on their performance]
What nobody tells you is:
[Present core truth about mastery that shifts their thinking]
This is why:
[Share one clear insight about why this hidden benefit matters so much]
Tomorrow, I'll show you exactly how to put this into action...
Until then, [Your name]
P.S. [Reference hidden benefit and tease implementation coming tomorrow]


Day 10: Implementation Email Template
Goal of Day 10: Empower athletes to take action with a clear, simple implementation plan, building confidence and showing them how to achieve immediate, tangible results.
Hey [Name],
[Open with sense of arrival. One sentence acknowledging journey completion]
Now it's time to put this into practice:
[Present clear first step that feels achievable. One sentence that builds confidence]
Here's exactly what to do:
[Share specific example of first implementation. Include exact process]
Most athletes overcomplicate this part:
[State common implementation mistake in one sentence]
Instead, here's what works:
[Present simplified approach using real athlete example. Include specific details of their success]
Your first week should look like this:
[Share clear 3-step process that feels doable. No overwhelming detail]
The key to making this work:
[Present core insight about successful implementation]
I've seen this work for:
[Share quick example of three different types of athletes who succeeded]
Here's what happens next:
[State clear expectation for first results. Be specific but realistic]
Ready to take the first step?
[Present clear call to action. Make it simple and specific]
Until then, [Your name]
P.S. [Reference specific result and tease bonus coming in wrap-up]


Day 11: Wrap-Up and Call to Action
Goal: Make a flipping sale!!!
Hey [Name],
[Open with acknowledgment of the journey they’ve taken so far. One sentence reflecting their progress.]
Over the past 10 days, we’ve explored strategies to overcome challenges, unlock new performance levels, and take your game to the next level.
But transformation only happens when knowledge becomes action.
Let’s make that happen today.
Here’s what you’ll get when you join [Your Program Name]:
Tailored coaching solutions for your unique sport and goals.
Step-by-step guidance to implement what you’ve learned effectively.
Support and accountability to ensure your success every step of the way.
[Click here to get started now](Insert Link).
This is your moment to turn potential into progress and build a plan that delivers real results. Let’s make it happen together.
Until next time, [Your Name]
P.S. Have questions or concerns? Reply to this email—I’m here to help you succeed!


