"The Days of the Consultant Are Numbered"

Dear Coaches,

Here’s what’s coming up today:

"The days of the consultant are numbered."

One elite practitioner in a recent Performance Nutrition Network roundtable sees what's happening. Clubs want "an internal, employed member of staff" rather than someone who's "not in as frequent."

The math is simple. Why pay consultant rates for "one, two days a month" when you can have someone in-house six days a week for similar money?

But here's what most consultants miss: your current role isn't the end goal. It's the audition.

An elite practitioner in the Premier League understood this. She didn't just talk about better nutrition. She tracked "how quick they can return to play from an injury." Made it measurable. Made it matter.

The payoff? Her club realised something: "We have 11 physios, we shouldn't just have one nutritionist."

Start with the wins that photograph well. Focus on "simple things like weigh in, weigh out" and "looking at sweat losses." Basic protocols that are "quite visual and they can see what you're doing."

These aren't revolutionary. But they're concrete.

Then focus on the people who actually matter: the players.

When athletes start asking for you specifically, management notices.

"The moment that you prove the value and worth to the players," explains roundtable host Dr. James Morehen, "it's almost very difficult for the management to not then have you in the building."

Actionable Takeaway: Use your consultant position to make yourself indispensable. Focus on measurable outcomes that clubs can't ignore, and let the players become your advocates.

Your current role might be temporary. But the next one doesn't have to be.

WATCH THE FULL PRACTITIONER ROUNDTABLE VIA THE PNN →

Five months of trying. Education sessions. Different strategies. Multiple approaches.

Your player still won't take carbohydrates at half-time.

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