Dear Performance Nutrition Leaders,

This week: Delivering personalised nutrition at scale, the latest news, and a new informed sport beetroot powder.

🧠 ON THE GROUND

Hexis now fuels ~35% of the UCI WorldTour — including INEOS Grenadiers, EF Education EasyPost, and Tudor Pro. For the 2026 Tour de France, they are embedded across 8 teams over 21 stages.

Personalised nutrition at scale has always been a problem in performance nutrition. Hexis is solving it.

You design a brilliant periodised plan. Carbohydrate targets matched to training load, meal timing dialled in, athlete bought in.

Then Monday happens.

The session runs an hour longer than scheduled. An athlete underfuels at breakfast. By the afternoon block, the shortfall is already there.

The platform is specifically designed to drive fuel for the work required — targeting carbohydrate periodisation behaviour at the athlete level, in real time.

When an athlete deviates from the plan, it recalculates. Underfuel at breakfast — the remaining meals adjust. Session runs long — targets shift to match actual demand.

See how Q36.5 put this into practice across all their riders — and why a scalable digital solution is the only way to meet an athlete at the moment they are ready to act.

📈NEWS

💡PERFORMANCE TECH

Xendurance just released Blood Fuel, a beetroot-based powder combining organic beetroot with tart cherry, pomegranate, blueberries, and lemon powder.

The product is positioned around increasing nitric oxide availability to support physiological processes relevant to muscle contraction, metabolism, and blood flow during exercise.

Xendurance has been in the supplement game since 1998 and Blood Fuel is Informed Sport certified.

Beetroot shots are common in elite sport — concentrated, standardised, and well-researched. Powders are less common, but the format opens up flexibility.

The formula stacks beetroot's nitrate content with tart cherry for inflammation, pomegranate and blueberries for antioxidant support, and lemon powder for vitamin C. Black cherry flavour. No caffeine.

The nitrate content per serving is not currently listed on the website — we will update as soon as we find out.

$48.95 per bag, or $44.06 on subscription.

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Written by Dr. Alfie Gordon

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