Is your selling method worth your time?
Your sales strategy needs to make sense for your product.
In this article we walk through how to handle three different types of products, high-ticket coaching, digital products, and online coaching.
Table of Contents
Fundamental sales mechanism
A sales call is an exercise designed to persuade people to buy your product.
During the call you should solve a small problem for free and reveal a larger problem that can only be solved by purchasing your product or service.
Think about that.
Solve a small problem for free and reveal a larger problem that can only be solved by purchasing your product or service.
Elite Coach Dan Lawrence demonstrates this perfectly.
Notice the link in bio.
Dan uses a strategy call as his sales mechanism.
You can’t buy his coaching without jumping on a call.
On this call, he solves a small problem for CEOs by creating a roadmap and highlighting how they can achieve their fitness goals.
This follows the most crucial business principle in 2025:
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