Write Your Landing Page With AI

Let's talk about landing pages.

Not your website. Not your Instagram bio. Not your generic "Work With Me" page.

A true landing page has one job — convert visitors into clients.

Think of it like this:

Your website is a maze. Multiple paths, distractions, and ways to get lost.

A landing page? It's a straight line to your offer.

No navigation menu. No blog posts. No social media feeds. Just your best offer and a clear path to say "yes."

Here's why this matters:

When someone lands on your coaching page, they're making a split-second decision:

Stay and learn more
Click away forever

Your regular website? It gives them too many escape routes.

But a focused landing page?

It transforms casual browsers into paying clients by eliminating everything except what matters:

Your offer
Their transformation
How to get started

Your best offer deserves its own stage. Not buried in your website. Not fighting for attention. Standing alone, ready to convert.

Let me show you how to build one that works...

The Anatomy of a Landing Page

Here is a full step by step breakdown of an incredible landing page included in your pninsider premium subscription:

Landing pages follow a strategic formula, like this guidance from Wix…

Source: Wix

And this one from StrongAutomotive:

More examples:

Roast My Landing Page

Landing Page Formula:

Now we can see roughly how a landing page should look, it’s time to start writing the text (or “copy”) that should go on your landing page.

Before we progress, it’s a good idea to check out how expert marketers write their landing pages. We broke down James Smiths landing page for you to learn the mechanics:

Premium: Copy James Smith’s Landing Page Strategy to Sell Your Coaching

Discover the exact strategies James Smith uses to turn visitors into paying customers—don’t let your sales slip through the cracks.

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Landing page formula:

Headline: This is the first thing visitors see, so make it compelling and clear. Something like "Supercharge Your Performance With the {insert product/method/protocol}."
Subheadline: This should provide additional information and persuade the visitor to stay on the page. It could be something like "Join an exclusive community of {insert niche} and gain access to invaluable resources, insights, and support."
Hero Image or Video: This should visually represent the service or product. For your case, it could be a video or image showcasing the benefits of your coaching offer. It will follow a VSL format.
Benefits: This is where you outline the main benefits of your product offers. Discuss the benefits of being a part of your nutrition coaching programme, the resources available, support, empowerment, reducing decision making etc.
Social Proof/Testimonials: This section builds credibility by showcasing positive feedback from happy customers. Include testimonials from members who have benefited from being a part of the network.
About Us/Story: Here you can provide information about who you are and why you started the coaching programme. Talk about your experiences as a nutritionist and how they led you to create this community.
Call-to-Action (CTA): This is one of the most important parts of your landing page. It's where you tell your visitors exactly what you want them to do. Your CTA could be something like "BOOK FREE DISCOVERY CALL!"
Offer Details: Here, you provide more specific details about what is being offered. This might include the price, what's included, and any commitments or terms.
FAQs: Anticipate any questions visitors may have and answer them here. This helps alleviate any hesitations or objections they might have about joining.
Closing Argument and Final CTA: This is your last chance to convince your visitors. Restate the main benefits and give them one last prompt to join.

Landing Page Claude Prompts

Prompt Claude to fill out all of this for your offer

STEP 1: Generate Headline (Claude)

STEP 1: I am writing the headline of a landing page. This is the first thing visitors see, so it needs to be compelling and clear. Act as a direct response copywriter, craft a headline that grabs attention and entice readers to keep reading my landing page. My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. Generate 10 headlines.

STEP 2: Generate Subheadline (Claude)

 STEP 2: I am writing the subheadline of a landing page. This is the first thing visitors see, so it needs to be compelling and clear. This should provide additional information and persuade the visitor to stay on the page. Act as a direct response copywriter, craft a subheadline that grabs attention and entice readers to keep reading my landing page. My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. Generate 10 headlines.

STEP 3: Generate VSL Script (Claude)

STEP 3: I am writing a script for a video sales letter. My product is {insert details of your grandslam offer} for {insert persona}. Their main problem is {insert number 1 problem you solve}. Write without americanisms. Generate a short video sales letter outline using the following formula:

Your bold claim
Snippet of social proof
Pain points and struggles
Future pace bold claim
Social proof
Company credibility
Company intro
Main benefits
High level features
Staying as you are
Bold claim reminder
Social proof
Call to action

BONUS STEP: Ask Claude to ex[and on each point it produces. E.g. ask ChatGPT to “Expand point 3. pain points and struggles.”

STEP 4: Benefits of offer (Claude)

 STEP 4: I am writing the benefits section of my landing page. This is where I need to outline the main benefits or features your product offers. List the top three benefits of my product {insert details of grandslam offer}. Act as a direct response copywriter, craft the copy for a landing page benefits section that includes three benefits. My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. Generate three benefits and text. Focus on the aspirational and emotional benefits.

STEP 5: Generate social proof or testimonials (NOT CHAT GPT)

 STEP 5: DON’T USE Claude - USE REAL ONES! CONNECT THEM TO LANDING PAGE WITH SENJA.IO

STEP 6: Generate Story (NOT Claude)

 STEP 6: DON’T USE CHATGPT - Here you can provide information about who you are and why you started the coaching programme

STEP 7: Generate Call-To-Action (Claude)

 STEP 7: I am writing a call to action for my landing page. This is where I need to tell my website visitors exactly what you want them to do. My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. Generate three calls to action.

STEP 8: Generate Offer Details (NOT Claude)

 STEP 8: Here, you provide more specific details about what is being offered. This might include the price, what's included, and any commitments or terms.

STEP 9: Generate FAQ’s (Claude)

 STEP 9: My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. Think of the top 10 questions people may ask, and the 5 most common objections people may have. I want you to act with empathy and an objection handling master, please answer all of those questions.

STEP 10: Generate Closing Call-To-Action (Claude)

 STEP 10: My product is {insert details of your grandslam offer}, and my target audience is {insert persona details}. I am writing the closing call to action for my landing page. I want to restate the main benefits and give them one last prompt to join. My benefits are {insert benefits}. Generate 5 options for text and a closing call to action.