Here's why your coaching offer needs a video sales letter (VSL).
Think about the last time you bought something online.
Did you read a wall of text? Or did you watch a video that pulled you in?
Videos sell differently.
They don't just tell — they show. They don't just explain — they demonstrate. They don't just sell — they connect.
Your coaching isn't just another service. It's a transformation. And transformations need to be seen to be believed.
A video sales letter does what text can't:
Builds instant trust through your presence
Shows your expertise in action
Creates an emotional connection
Makes complex benefits simple
Demonstrates real results
But here's what most coaches miss:
Your VSL isn't about you listing features. It's about painting a picture of their future. Taking them on a journey from where they are to where they want to be.
In an age of endless scrolling and short attention spans, video cuts through the noise.
Ready to create your VSL? Pull out your pen - here's your checklist:
☐ YOUR VSL CONVERSION CHECKLIST
Let us break down each essential component that makes a VSL convert:
1. The Pattern Interrupt
Start with something that stops their scroll. Hit them with a bold claim that challenges everything they believe about nutrition and performance. Something like "What if everything you've been told about pre-game nutrition was actually holding you back?" Make them question their current approach and need to know more.
2. The Proof Shot
Don't just make claims - back them up immediately. Share a specific client transformation: "Sarah went from bonking in the third quarter to playing her best games ever after just 3 weeks with this system." Use exact numbers and tangible results that prove your approach works.
3. The Pain Mirror
Reflect their daily struggles back to them. Name the exact frustrations they're facing: the late-night Google searches about what to eat, the confusion before big games, the energy crashes that cost them their best performance. Show them you understand their specific challenges and fears.
4. The Future Pace
Paint a vivid picture of their potential future. Show them what's possible: performing at their peak consistently, having complete confidence in their nutrition, never second-guessing pre-game meals again. Make this future feel real and within reach.
5. The Credibility Stack
Build trust with relevant experience and results. Share transformations from real athletes you've worked with. Focus on specific outcomes: "Eight of my athletes broke personal records within 6 weeks of implementing this system." No fluff, just facts that matter.
6. The Solution Reveal
Introduce your coaching as the bridge between their struggles and their goals. Don't list features - focus on transformation. Show how your system inevitably leads to the results they want. Make your solution feel like the obvious next step.
7. The Stakes
Make clear what happens if they don't act. Highlight the real cost of staying stuck: more wasted training sessions, continued underperformance, watching others pass them by. Show the opportunity cost of not taking action now.
8. The Close
Give them clear, simple next steps. Remove all barriers to getting started. Make it impossibly easy to say yes: "Click the button below to book your free strategy session. Pick a time that works for you, and let's create your personalized performance nutrition plan."
Would you like me to provide specific examples for any of these sections? I can show you how to adapt each part for different types of coaching offers.
💡 VSL SCRIPT GENERATOR PROMPT
I need a conversion-focused VSL script for my coaching offer. Here are the details:
My offer: [Insert your highest-tier coaching package details] Target client: [Insert specific athlete type/level] Their #1 pain point: [Insert biggest problem you solve] Unique solution: [What makes your approach different] Key transformation: [The specific before/after result] Proof points: [2-3 specific client results with numbers]
Please write a persuasive VSL script following this proven structure:
Pattern Interrupt (bold claim that challenges their beliefs)
Quick Proof (specific result that backs up claim)
Pain Mirror (their daily struggles and frustrations)
Future Pace (vivid picture of their potential transformation)
Credibility Stack (relevant experience and client results)
Solution Reveal (how your system bridges their gap)
Stakes (cost of not taking action)
Clear Close (exact next steps to get started)
For each section:
Keep it conversational
Use specific examples
Focus on transformation, not features
Include actual numbers and results
Use "you" language
Keep each section under 90 seconds
Please give timestamp suggestions for each section.
