How Much Is Ignoring Flywheels Costing You?

Amazon's Flywheel: A Model for Performance Nutrition Industry Growth

Amazon's flywheel, central to their business strategy, is a metaphorical concept representing a self-reinforcing cycle that drives business growth and customer satisfaction.

It starts with offering low prices to attract customers, improving customer experience to increase traffic, and attracting third-party sellers to expand product selection.

This leads to economies of scale, allowing Amazon to lower costs, thus completing the cycle.

Applying the Flywheel to Fitness Industry: Referral Affiliate Programs

In the performance nutrition industry, a similar flywheel can be effective.

For instance, with supplement products, the cycle starts with…