Dear Performance Nutrition Leaders,
As the year wraps up, we wanted to write to you directly — not to report, but to say thank you.
Performance Nutrition Insider has reached a broader audience than we expected. VCs clicking through to company websites. Heads of sales and marketing better understanding the experts who implement their products in elite sport. Teams inside major supplement brands staying current.
Most importantly, there’s a core group of 819 operators who open and engage every week. That’s what this is built for.
There are plenty of performance nutrition newsletters now. Our aim is discipline: one singular, useful, thought-provoking email each week, every Monday at 10am GMT.
Looking ahead to 2026, the focus is on you. Helping you stay ahead of what’s changing, understand what actually matters, and save time in an industry that’s moving faster every year.
That means more reporting, more original stories, and clearer signals — not more noise.
If you’d like to support the project, the best way is to share it with a friend. The second best way is to subscribe to Insider+ (£8.99) — it tells us you want more, so we’ll do more.
If you have thoughts, feedback, or want to tell us what you’d like to see more of — or what you need help keeping up with — just reply to this email.
If you’re looking for a little extra reading this week, feel free to check out all of our previous editions here.
Thanks for reading, and for being here.
Best wishes,
Alfie & James
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