This is the welcome email from pninsider.com - and nutrition coaches should absolutely steal this strategy:
Good day! Welcome to Performance Nutrition Insider — your new go-to source for becoming a smarter performance nutritionist. We're here to do three things for you:
Break down the latest in performance nutrition news and events
Deliver expert insights to help you elevate your practice
Provide industry knowledge you won’t find anywhere else
And we do it all in under 10 minutes each week, every Friday, for free.
But before we dive into the good stuff, do me a quick favour:
Reply to this email with a quick "Hello!" to make sure we always land in your inbox (and not in spam where golden opportunities are missed).
When you reply, you won’t just improve deliverability — you’ll stay plugged into the most important developments in the performance nutrition space. Imagine missing out on key industry shifts because we got filtered out. Let's avoid that.
What to Expect
You’ll get weekly insights to make you sharper, faster, and more informed.
But if you're also looking to level up your career, check out our partner, the Performance Nutrition Network — it’s an exclusive community that connects top professionals in the industry and offers real-world growth opportunities.
Thanks for joining us. We’re excited to help you elevate your game in performance nutrition. You’ve got the passion, and we’ve got the insights.
Now, hit reply, say “Hello,” and let’s get this started right!
Talk soon,
Dr. James Morehen & Alfie Gordon
Co-founders @ Performance Nutrition Insider
Why it works:
The deliverability ask is genius: "Reply with 'Hello!' to make sure we always land in your inbox (and not in spam where golden opportunities are missed)." They don't just ask for a reply - they educate subscribers on why it matters and frame it as protecting the subscriber's access to valuable content.
What makes it effective:
Clear value proposition - industry knowledge in under 10 minutes weekly
Smart deliverability education - explains how replies prevent missing insights
Subscriber-focused framing - positions the reply as benefiting them, not you
Friction-free action - one word reply is easy to complete
Creates urgency - "let's avoid missing key industry shifts"
Steal this framework: Lead with value, ask for a reply to "stay in their inbox," explain they'll miss important insights if you get filtered to spam, make the action simple. This turns technical email deliverability into subscriber value protection.
Most coaches just say "please reply" - these founders explain exactly why it benefits the reader. That's what gets people to actually hit reply and keeps you out of spam folders.
