Thinking Time

Dear Coaches,

Here’s what’s coming up today:

Dr. Warren Bradley turned off the radio.

Speaking on the Life Stories podcast (Physiquipe Channel, Ep. 210), Warren revealed how 20 hours a week driving between consultancies at England Rugby, Leicester Tigers, and Hull City became his secret weapon.

Complete silence—no podcasts, no music, just thinking time.

"You can't buy that type of time to think," he reflects.

That forced thinking time—combined with over a decade of applied practice—led to Hytro's breakthrough: blood flow restriction technology built into wearables.

Now they're in 300+ teams worldwide and heading to Mars.

Warren thought gym bros would pay £200 for muscle-building t-shirts.

They didn't.

Hytro "really struggled" that first year before finding their true market in professional sports.

Hexis didn't emerge from thin air either.

Co-founder Dr. David Dunne spent years as a performance nutritionist with multiple teams, watching players fail despite knowing exactly what to eat.

Co-founder Dr. Sam Impey had a decade supporting elite athletes globally, his seminal paper "Fuel For The Work Required" becoming the operational paradigm across sports nutrition.

Warren's PhD in exercise physiology. Dunne's PhD in behaviour change. Years working with elite athletes. You can't shortcut understanding the nuances of what your market actually needs.

Warren's network across Premier League teams opened doors immediately. "I'd know someone in every Premier League team," he explains. Your future customers need to trust you before they'll buy from you.

Warren saw practitioners wheeling "hospital drip" BFR machines around gyms.

What problems do you see repeatedly that others accept as normal?

Total Commitment

When Warren finally spotted his opportunity, he didn't hesitate. "I'll take all of my savings, every penny I owned, and apply for the patent."

His brother drove him to the patent office in Leeds. Everything on the line for an idea that might not work.

The Thinking Time You're Missing

Warren's insight didn't come from a brainstorming session. It came from weekly silence, forced to think deeply about the same problems week after week.

When did you last create genuine thinking space? No phone. No distractions. Just you and the problems you're trying to solve.

We're all guilty of wanting things to happen faster than they naturally do. But the breakthrough you're looking for won't come from moving quicker—it'll come from going deeper into your domain, building stronger relationships, and creating space for the insights that only emerge after years of experience.

LISTEN TO THE FULL PODCAST →

The most comprehensive biomarker data might soon come from the most unexpected place—your toilet.

Withings U-Scan Nutrio represents the first wave of automated urine analysis devices entering consumer markets. While current capabilities are basic (ketones, vitamin C, pH, hydration etc.), the underlying concept signals a significant shift.

Stanford researchers are already demonstrating toilets analysing 10+ biomarkers for disease detection.

The bigger picture: We're witnessing the early stages of continuous, passive health monitoring that requires zero behaviour change from athletes—eliminating compliance issues, sample collection requirements, and missed measurements during critical training phases.

Although some athletes will inevitably avoid toilet-based monitoring systems.

Where this leads: Imagine performance nutrition when every bathroom visit automatically captures 50+ metabolites, correlates with training data, and provides real-time guidance hours before and after sessions.

EXPLORE U-SCAN NUTRIO →