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Expert Opinion - Building Digital Communities
This Week's Expert: Dr. James Morehen, Aimee Ellen O’Keeffe, Evan Bailey
Key Insights: Most rush to launch and wonder why they fail. The Female Football Nutrition Network took a different path - giving their team 6 weeks to build trust through free content before opening the doors of the Female Football Nutrition Network.
Why? Because you're not building a product. You're creating an ecosystem.
Their approach was elegant in its simplicity:
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