What elite practitioners think, what's being built, and where the market is heading. The weekly newsletter for people building in performance nutrition.
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Dec 15, 2025
Planning, Checking, Tracking: Three Different Behaviours
Dec 8, 2025
Fan engagement used to be the social media team's job. Now backroom staff are part of it.
Dec 1, 2025
A closer look at Portsmouth’s pre-kickoff product stack and the EXALT playbook for building with practitioners — not at them.
Nov 24, 2025
New ideas shaping high-performance nutrition.
Nov 17, 2025
Familiar branding lowers psychological resistance.
Nov 10, 2025
Amazon-backed nutrition start-up enters athlete market.
