Meet the Team

Dr. James Morehen a

Over 20 years combined experience in the performance nutrition industry.

Dr. James has a wealth of experience spanning ...

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Alfie has untraditional experience in the performance nutrition industry. Graduating from Loughborough University Sport Science and Liverpool John Moores Sport Nutrition MSc, Alfie has worked in a research capacity at the MOD, as part of the Science in Sport Performance Solutions team, as a Product Assistant at Hexis, and is currently undertaking is PhD in human physiology and health optimisation.

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Alfie Gordon is a current PhD student based in Edinburgh. He's originally from Norwich.

Unconventional performance nutrition opportunities are his bag...

Alfie has had a completely different experience in the performance nutrition industry. Filling roles related to product development at Science in Sport and Hexis.

Alfie completed his masters in Sport Nutrition at LJMU supervised by the formidable Professor James Morton.

After starting his own coaching business targeting Esports athletes, Alfie decided coaching wasn't for him. He leaned into his skills and interest of writing and research to create a series of digital products and secure unique opportunities working with the likes of Hexis and Dr. James Morehen.

This broad experience helps him gain inspiration to solve big problems in the performance nutrition industry.

Alfie summary:

Currently:

• PhD Student: Sunlight, Nitric Oxide, and vascular health.
• Product Team: Hexis Nutrition Tech Start/Scale-up
• Co-founder: Performancenutritioninsider.com

Previously:

• Loughborough University Sport Science BSc
• UK MOD Scientific Officer Assistant
• LJMU Sport Nutrition MSc
• Science in Sport Ltd Performance Solutions